Creative strategy in advertising / A. Jerome Jewler, Bonnie L. Drewniany [book]
Material type:
TextPublication details: Australia : Wadsworth, 2001Edition: 7th edDescription: xiv, 312 pISBN: 053455783XSubject(s): ADVERTISING COPY | ADVERTISING LAYOUT AND TYPOGRAPHYLOC classification: HF 5825 | J48C 2001
Contents:
Creating unexpected but relevant selling messages--Targeting a diverse marketplace--Fact-finding : the basis for effective creative work--Strategy : the creative before the creative--Finding the big idea--Working in print--Designing to communicate--Writing for radio-can you see what I'm saying?--Working in television
| Item type | Current library | Collection | Shelving location | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|---|
General Book
|
SPU Library, Bangkok (Main Campus) | General Books (ENGLISH) | Floor 6: General Shelves (ENGLISH): H, J | HF 5825 J48C 2001 (Browse shelf(Opens below)) | Available | PF000480 | |||
|
General Book
|
SPU Library, Bangkok (Main Campus) | General Books (ENGLISH) | Floor 6: General Shelves (ENGLISH): H, J | HF 5825 J48C 2001 (Browse shelf(Opens below)) | C.1 | Available | F049265 | ||
|
General Book
|
SPU Library, Bangkok (Main Campus) | General Books (ENGLISH) | Floor 6: General Shelves (ENGLISH): H, J | HF 5825 J48C 2001 (Browse shelf(Opens below)) | C.2 | Available | F049946 | ||
|
General Book
|
SPU Library, Chonburi campus | General Books (ENGLISH) | Floor 3: General Shelves (FOREIGN LANGUAGE) | HF 5825 J48C 2001 (Browse shelf(Opens below)) | Available | B007897 | |||
|
General Book
|
SPU Library, Khon Kaen campus | General Books (ENGLISH) | General Shelves (English) | HF 5825 J48C 2001 (Browse shelf(Opens below)) | Available | E100490 |
Total holds: 0
Includes appendix and index
Creating unexpected but relevant selling messages--Targeting a diverse marketplace--Fact-finding : the basis for effective creative work--Strategy : the creative before the creative--Finding the big idea--Working in print--Designing to communicate--Writing for radio-can you see what I'm saying?--Working in television
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