Creative strategy in advertising / A. Jerome Jewler, Bonnie L. Drewniany [book]

By: Jewler, A. JeromeContributor(s): Drewniany, Bonnie LMaterial type: TextTextPublication details: Australia : Wadsworth, 2001Edition: 7th edDescription: xiv, 312 pISBN: 053455783XSubject(s): ADVERTISING COPY | ADVERTISING LAYOUT AND TYPOGRAPHYLOC classification: HF 5825 | J48C 2001
Contents:
Creating unexpected but relevant selling messages--Targeting a diverse marketplace--Fact-finding : the basis for effective creative work--Strategy : the creative before the creative--Finding the big idea--Working in print--Designing to communicate--Writing for radio-can you see what I'm saying?--Working in television
List(s) this item appears in: Big Idea
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Holdings
Item type Current library Collection Shelving location Call number Copy number Status Date due Barcode Item holds
General Book General Book SPU Library, Bangkok (Main Campus)
General Books (ENGLISH) Floor 6: General Shelves (ENGLISH): H, J HF 5825 J48C 2001 (Browse shelf(Opens below)) Available PF000480
General Book General Book SPU Library, Bangkok (Main Campus)
General Books (ENGLISH) Floor 6: General Shelves (ENGLISH): H, J HF 5825 J48C 2001 (Browse shelf(Opens below)) C.1 Available F049265
General Book General Book SPU Library, Bangkok (Main Campus)
General Books (ENGLISH) Floor 6: General Shelves (ENGLISH): H, J HF 5825 J48C 2001 (Browse shelf(Opens below)) C.2 Available F049946
General Book General Book SPU Library, Chonburi campus
General Books (ENGLISH) Floor 3: General Shelves (FOREIGN LANGUAGE) HF 5825 J48C 2001 (Browse shelf(Opens below)) Available B007897
General Book General Book SPU Library, Khon Kaen campus
General Books (ENGLISH) General Shelves (English) HF 5825 J48C 2001 (Browse shelf(Opens below)) Available E100490
Total holds: 0

Includes appendix and index

Creating unexpected but relevant selling messages--Targeting a diverse marketplace--Fact-finding : the basis for effective creative work--Strategy : the creative before the creative--Finding the big idea--Working in print--Designing to communicate--Writing for radio-can you see what I'm saying?--Working in television

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