A designer's research manual : succeed in design by knowing your clients + understanding what they really need / Jenn + Ken Visocky O'Grady

By: Visocky O'Grady, JenniferContributor(s): Visocky O'Grady, KennethMaterial type: TextTextPublication details: Beverly, MA : Rockport, an imprint of The Quarto Group, 2017Edition: Second editionDescription: 208 pages : illustrations ; 25 cmISBN: 9781631592621Subject(s): COMMERCIAL ART -- UNITED STATES -- MARKETING | GRAPHIC ARTS -- UNITED STATES -- MARKETINGLOC classification: NC 1001.6 | V57D 2017
Contents:
An overview of research in graphic design -- Research strategies and tactics -- Practicing a research-driven approach -- Project spotlights
Summary: "Understanding the wishes of a client and the needs and preferences of the audience drives innovation. The ability to gather research, analyze findings, and apply them to project goals is as important to successful design teams as their conceptual and aesthetic skills. This essential handbook will help readers understand what design research is and why it is necessary, outline proven techniques and methods, and explain how to incorporate them into any creative process."--Page 4 of cover
List(s) this item appears in: BK-หนังสือจัดซื้อโดยคณะดิจิทัลมีเดีย สาขาการออกแบบอินเทอร์แอคทีฟและเกม
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Holdings
Item type Current library Collection Shelving location Call number Copy number Status Notes Date due Barcode Item holds
General Book General Book SPU Library, Bangkok (Main Campus)
General Books (ENGLISH) Floor 4: General Shelves (ENGLISH): N, P90-99, PN1669-5549 NC 1001.6 V57D 2017 (Browse shelf(Opens below)) C.1 Available หนังสือหลักสูตรผลิตบัณฑิตพันธุ์ใหม่ ให้บริการที่ชั้น 4 F068344
General Book General Book SPU Library, Bangkok (Main Campus)
General Books (ENGLISH) Floor 4: General Shelves (ENGLISH): N, P90-99, PN1669-5549 NC 1001.6 V57D 2017 (Browse shelf(Opens below)) C.2 Available หนังสือหลักสูตรผลิตบัณฑิตพันธุ์ใหม่ ให้บริการที่ชั้น 4 F068543
Total holds: 0

Includes bibliographical references (pages 201-202) and index

An overview of research in graphic design -- Research strategies and tactics -- Practicing a research-driven approach -- Project spotlights

"Understanding the wishes of a client and the needs and preferences of the audience drives innovation. The ability to gather research, analyze findings, and apply them to project goals is as important to successful design teams as their conceptual and aesthetic skills. This essential handbook will help readers understand what design research is and why it is necessary, outline proven techniques and methods, and explain how to incorporate them into any creative process."--Page 4 of cover

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