A designer's research manual : succeed in design by knowing your clients + understanding what they really need / Jenn + Ken Visocky O'Grady
Material type:
TextPublication details: Beverly, MA : Rockport, an imprint of The Quarto Group, 2017Edition: Second editionDescription: 208 pages : illustrations ; 25 cmISBN: 9781631592621Subject(s): COMMERCIAL ART -- UNITED STATES -- MARKETING | GRAPHIC ARTS -- UNITED STATES -- MARKETINGLOC classification: NC 1001.6 | V57D 2017
Contents:
Summary: "Understanding the wishes of a client and the needs and preferences of the audience drives innovation. The ability to gather research, analyze findings, and apply them to project goals is as important to successful design teams as their conceptual and aesthetic skills. This essential handbook will help readers understand what design research is and why it is necessary, outline proven techniques and methods, and explain how to incorporate them into any creative process."--Page 4 of cover
An overview of research in graphic design -- Research strategies and tactics -- Practicing a research-driven approach -- Project spotlights
| Item type | Current library | Collection | Shelving location | Call number | Copy number | Status | Notes | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|---|---|
General Book
|
SPU Library, Bangkok (Main Campus) | General Books (ENGLISH) | Floor 4: General Shelves (ENGLISH): N, P90-99, PN1669-5549 | NC 1001.6 V57D 2017 (Browse shelf(Opens below)) | C.1 | Available | หนังสือหลักสูตรผลิตบัณฑิตพันธุ์ใหม่ ให้บริการที่ชั้น 4 | F068344 | ||
|
General Book
|
SPU Library, Bangkok (Main Campus) | General Books (ENGLISH) | Floor 4: General Shelves (ENGLISH): N, P90-99, PN1669-5549 | NC 1001.6 V57D 2017 (Browse shelf(Opens below)) | C.2 | Available | หนังสือหลักสูตรผลิตบัณฑิตพันธุ์ใหม่ ให้บริการที่ชั้น 4 | F068543 |
Total holds: 0
Includes bibliographical references (pages 201-202) and index
An overview of research in graphic design -- Research strategies and tactics -- Practicing a research-driven approach -- Project spotlights
"Understanding the wishes of a client and the needs and preferences of the audience drives innovation. The ability to gather research, analyze findings, and apply them to project goals is as important to successful design teams as their conceptual and aesthetic skills. This essential handbook will help readers understand what design research is and why it is necessary, outline proven techniques and methods, and explain how to incorporate them into any creative process."--Page 4 of cover
There are no comments on this title.