A designer's research manual : succeed in design by knowing your clients and what they really need / Jenn & Kenneth Visocky O'Grady.

By: Visocky O'Grady, JenniferContributor(s): Visocky O'Grady, KennethMaterial type: TextTextSeries: Design field guidesPublication details: Gloucester, Mass. : Rockport Publishers, 2006Edition: Second deitionDescription: 192 pages : illustrations ; 26 cmISBN: 1592535577 (pbk.)Subject(s): COMMERCIAL ART -- United States -- UNITED STATES -- MARKETING | GRAPHIC ARTS -- UNITED STATES -- MARKETINGLOC classification: NC 1001.6 | V57D 2006
Contents:
An overvew of research in graphic desing -- Research strategies+tactics -- Practicing a research-driven approach -- Project spotlights
Summary: "Doing research can make all the difference between a great design and a good design. Most experienced designers would quantify this "legwork" with the term research. By engaging in competitive intelligence, customer profiling, color and trend forecasting, etc., designers are able to bring something to the table that reflects a commercial value for the client beyond a well-crafted logo or brochure. Although scientific and analytical in nature, research is the basis of all good design work. This book provides a comprehensive manual for designers on what design research is, why it is necessary, how to do research, and how to apply it to design work. As designers embrace research methodologies, they share a common vernacular with their clients, and establish respect as idea people. In an increasingly crowded marketplace, embracing research practices will ensure a continued viable role for designers in business. No other books address this issue for student and professional graphic designers. Books on how to do research are usually aimed at writers, business marketers, and scientists. The ability to execute effective research methods is as important to a career in graphic design as the ability to build a grid or layout a page. Understanding the needs of the client and the client's market are essential components of creating value."--Product description.
List(s) this item appears in: BK-หนังสือจัดซื้อโดยคณะดิจิทัลมีเดีย สาขาการออกแบบกราฟิก
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Holdings
Item type Current library Collection Shelving location Call number Status Notes Date due Barcode Item holds Course reserves
General Book General Book SPU Library, Bangkok (Main Campus)
General Books (ENGLISH) Floor 4: General Shelves (ENGLISH): N, P90-99, PN1669-5549 NC 1001.6 V57D 2006 (Browse shelf(Opens below)) Available หนังสือหลักสูตรผลิตบัณฑิตพันธุ์ใหม่ ให้บริการที่ชั้น 4 F068170

การออกแบบประสบการณ์และส่วนประสานงานผู้ใช้ (USER EXPERIENCE AND USER INTERFACE DESIGN) ไม่ระบุ

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Includes index

An overvew of research in graphic desing -- Research strategies+tactics -- Practicing a research-driven approach -- Project spotlights

"Doing research can make all the difference between a great design and a good design. Most experienced designers would quantify this "legwork" with the term research. By engaging in competitive intelligence, customer profiling, color and trend forecasting, etc., designers are able to bring something to the table that reflects a commercial value for the client beyond a well-crafted logo or brochure. Although scientific and analytical in nature, research is the basis of all good design work. This book provides a comprehensive manual for designers on what design research is, why it is necessary, how to do research, and how to apply it to design work. As designers embrace research methodologies, they share a common vernacular with their clients, and establish respect as idea people. In an increasingly crowded marketplace, embracing research practices will ensure a continued viable role for designers in business. No other books address this issue for student and professional graphic designers. Books on how to do research are usually aimed at writers, business marketers, and scientists. The ability to execute effective research methods is as important to a career in graphic design as the ability to build a grid or layout a page. Understanding the needs of the client and the client's market are essential components of creating value."--Product description.

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