Research methods for business students / Mark N.K. Saunders, Philip Lewis & Adrian Thornhill

By: Saunders, Mark, 1959-
Contributor(s): Lewis, Philip [Co-author] | Thornhill, Adrian [Co-author]
Material type: TextTextPublisher: Harlow, England : Pearson, 2019Edition: 8th edDescription: xxxiii, 833 p. : ill. ; 27 cmISBN: 9781292208787Subject(s): BUSINESS -- RESEARCH | BUSINESS -- RESEARCH -- METHODOLOGY | MANAGEMENT -- RESEARCH -- METHODOLOGYLOC classification: HD 30.4 | S28R 2019
Contents:
Business and management research, reflective diaries and the purpose of this book pp. 2-25 -- Choosing a research topic and developing your research proposal pp. 26-71 -- Critically reviewing the literature pp. 72-127 -- Understanding research philosophy and approaches to theory development pp. 128-171 -- Formulating the research design pp. 172-231 -- Negotiating access and research ethics pp. 232-291 -- Selecting samples p. 292-337 -- Utilising secondary data pp. 338-377 -- Collecting data through observation pp. 378-433 -- Collecting primary data using research interviews and research diaries pp. 434-501 --.Collecting primary data using questionnaires pp. 502-563 -- Analysing data quantitatively pp. 564-635 -- Analysing data qualitatively pp. 636-705 -- Writing and presenting your project report pp 706-752
Summary: Research Methods for Business Students 8th Edition This accessible and clearly written textbook provides a comprehensive and in-depth treatment of philosophical, methodological and ethical aspects of conducting business and management research. Illustrative case studies drawing on published research studies are used throughout and readers are given multiple opportunities to consolidate their learning through review and discussion questions, quizzes, and other exercises. At the end of each chapter a case study takes the reader through the realities and practicalities of applying the knowledge to a specific student research project. This will be an invaluable guide for all students seeking to understand and undertake business and management research
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Item type Current location Collection Shelving location Call number Status Date due Barcode Item holds
General Book General Book SPU Library, Chonburi campus
General Books (ENGLISH) Floor 3: General Shelves (FOREIGN LANGUAGE) HD 30.4 S28R 2019 (Browse shelf) Available B009176
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Business and management research, reflective diaries and the purpose of this book pp. 2-25 -- Choosing a research topic and developing your research proposal pp. 26-71 -- Critically reviewing the literature pp. 72-127 -- Understanding research philosophy and approaches to theory development pp. 128-171 -- Formulating the research design pp. 172-231 -- Negotiating access and research ethics pp. 232-291 -- Selecting samples p. 292-337 -- Utilising secondary data pp. 338-377 -- Collecting data through observation pp. 378-433 -- Collecting primary data using research interviews and research diaries pp. 434-501 --.Collecting primary data using questionnaires pp. 502-563 -- Analysing data quantitatively pp. 564-635 -- Analysing data qualitatively pp. 636-705 -- Writing and presenting your project report pp 706-752

Research Methods for Business Students 8th Edition This accessible and clearly written textbook provides a comprehensive and in-depth treatment of philosophical, methodological and ethical aspects of conducting business and management research. Illustrative case studies drawing on published research studies are used throughout and readers are given multiple opportunities to consolidate their learning through review and discussion questions, quizzes, and other exercises. At the end of each chapter a case study takes the reader through the realities and practicalities of applying the knowledge to a specific student research project. This will be an invaluable guide for all students seeking to understand and undertake business and management research

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