Consumer Behavior : Buying, Having and Being / Michael R. Solomon

By: Solomon, Michael R
Material type: TextTextPublisher: Harlow, England : Pearson Education, 2018Edition: 12th ed. Global EditionDescription: 623 p. : ill. ; 28 cmISBN: 9781292153100; 1292153105Subject(s): CONSUMER BEHAVIOR | CONSUMPTION (ECONOMICS) | ECONOMICSLOC classification: HF 5415.32 | S64C 2018
Contents:
Section 1 Foundations of consumer behavior : Buying, having, and being: An Introduction to consumer behavior pp. 26-55 -- Consumer and social well-being pp. 56-93 -- Section 2 Internal influences on consumer behavior : Perception pp. 96-129 -- Learning and memory pp. 130-171 -- Motivation and affect pp. 172-199 -- The Self: Mind, gender, and body pp. 200-241 --. Personality, lifestyles, and values pp. 242-281 -- Section 3 Choosing and using products : Attitudes and persuasive communications pp. 284-333 -- Decision making pp. 334-379 -- Buying, using, and disposing pp. 380-411 -- Section 4 Consumer in their sociak and cultural settings : Groups and social media pp. 414-445 -- Income and social class pp. 446-477 -- Subcultures pp. 478-513 -- Culture pp. 514-565
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Item type Current location Collection Shelving location Call number Copy number Status Date due Barcode Item holds
General Book General Book SPU Library, Chonburi campus
General Books (ENGLISH) Floor 3: General Shelves (FOREIGN LANGUAGE) HF 5415.32 S64C 2018 (Browse shelf) Available B008900
General Book General Book SPU Library, Chonburi campus
General Books (ENGLISH) Floor 3: General Shelves (FOREIGN LANGUAGE) HF 5415.32 S64C 2018 (Browse shelf) C.2 Available BG001879
Total holds: 0

Includes bibliographical references and index

Section 1 Foundations of consumer behavior : Buying, having, and being: An Introduction to consumer behavior pp. 26-55 -- Consumer and social well-being pp. 56-93 -- Section 2 Internal influences on consumer behavior : Perception pp. 96-129 -- Learning and memory pp. 130-171 -- Motivation and affect pp. 172-199 -- The Self: Mind, gender, and body pp. 200-241 --. Personality, lifestyles, and values pp. 242-281 -- Section 3 Choosing and using products : Attitudes and persuasive communications pp. 284-333 -- Decision making pp. 334-379 -- Buying, using, and disposing pp. 380-411 -- Section 4 Consumer in their sociak and cultural settings : Groups and social media pp. 414-445 -- Income and social class pp. 446-477 -- Subcultures pp. 478-513 -- Culture pp. 514-565

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