International business / Simon Collinson, Rajneesh Narula & Alan M. Rugman

By: Collinson, Simon
Contributor(s): Narula, Rajneesh [Co-author] | Rugman, Alan M [Co-author]
Material type: TextTextPublisher: Harlow, UK : Pearson Education, 2017Edition: 7th edDescription: xxxvi, 755 p. : ill. ; 26 cmISBN: 9781292064390Subject(s): INTERNATIONAL BUSINESS ENTERPRISES -- MANAGEMENT | BUSINESS -- MANAGEMENTLOC classification: HD 62.4 | C64I 2017
Contents:
Part 1 The World Of International Business: An Introduction to International Business pp. 3-39 -- General Frameworks in International Business pp.40-89 -- Multinational Enterprise, Innovation, amd Competitiveness pp.90-120
Part 2 The Environment Of International Business: International Polities pp. 123-151 -- International Culture pp. 152-182 -- International Trade pp .183-217 -- International Financial Markets and Institutions pp. 218-252
Part 3 Internation Business Strategies: Multinational Strategy pp. 255-289 -- Organizing Strategy pp. 290-317 -- Corporate Strategy and National Competitiveness pp. 318- 348 -- Multinational Enterprise as Responsible Stakeholders pp. 349-377
Part 4 Functional Area Strategies: Production Strategy pp. 381-415 -- Marketing Strategy pp. 416-446 -- Human Resource Management Strategy pp. 447-476 -- Political Risk and Negotiation Strategy pp. 477-510 -- International Financial Management pp. 511-546
Part 5 Regional Strategies: European Union pp. 549-581 -- Japan pp. 582-618 -- North America pp. 619-647 -- Emerging Economies pp. 648-681 -- China pp. 682-712
Tags from this library: No tags from this library for this title. Log in to add tags.
    Average rating: 0.0 (0 votes)
Item type Current location Collection Shelving location Call number Copy number Status Date due Barcode Item holds
General Book General Book SPU Library, Chonburi campus
General Books (ENGLISH) Floor 3: General Shelves (FOREIGN LANGUAGE) HD 62.4 C64I 2017 (Browse shelf) Checked out 21/02/2019 B008896
General Book General Book SPU Library, Chonburi campus
General Books (ENGLISH) Floor 3: General Shelves (FOREIGN LANGUAGE) HD 62.4 C64I 2017 (Browse shelf) C.2 Available B009167
Total holds: 0

Part 1 The World Of International Business: An Introduction to International Business pp. 3-39 -- General Frameworks in International Business pp.40-89 -- Multinational Enterprise, Innovation, amd Competitiveness pp.90-120

Part 2 The Environment Of International Business: International Polities pp. 123-151 -- International Culture pp. 152-182 -- International Trade pp .183-217 -- International Financial Markets and Institutions pp. 218-252

Part 3 Internation Business Strategies: Multinational Strategy pp. 255-289 -- Organizing Strategy pp. 290-317 -- Corporate Strategy and National Competitiveness pp. 318- 348 -- Multinational Enterprise as Responsible Stakeholders pp. 349-377

Part 4 Functional Area Strategies: Production Strategy pp. 381-415 -- Marketing Strategy pp. 416-446 -- Human Resource Management Strategy pp. 447-476 -- Political Risk and Negotiation Strategy pp. 477-510 -- International Financial Management pp. 511-546

Part 5 Regional Strategies: European Union pp. 549-581 -- Japan pp. 582-618 -- North America pp. 619-647 -- Emerging Economies pp. 648-681 -- China pp. 682-712

There are no comments on this title.

to post a comment.
Open Library:

 

มหาวิทยาลัยศรีปทุม (บางเขน)
2410/2 ถ.พหลโยธิน เขตจตุจักร กรุงเทพฯ 10900
Tel : 02-579-1111, 02-561-2222
มหาวิทยาลัยศรีปทุม (ชลบุรี)
79 หมู่ 1 ถ.บางนา-ตราด ต.คลองตำหรุ อ.เมือง จ.ชลบุรี 20000
Tel : 038-146-123
มหาวิทยาลัยศรีปทุม (ขอนแก่น)
182/12 หมู่ 4 ถ.ศรีจันทร์ ต.ในเมือง อ.เมือง จ.ขอนแก่น 40000
Tel : 043-224-111