Multicultural marketing management / Kritika Kongsompong

By: Kritika KongsompongMaterial type: TextTextPublication details: Bangkok : Sasin Graduate Institute of Business Administration of Chulalongkorn University, 2010Description: 238 p. : ill. ; 24 cm; Online resourcesISBN: 9786165511148; 3000000000623Subject(s): MARKETING -- MANAGEMENT | CONSUMER BEHAVIORLOC classification: HF 5415.13 | K918M 2010Online resources: View Full-text
Contents:
Evolution of multicultural marketing
Marketing opportunity in a globalized world
Marketing opportunity in a globalized world
Researching the multicultural market
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Holdings
Item type Current library Collection Shelving location Call number Status Date due Barcode Item holds
General Book General Book SPU Library, Bangkok (Main Campus)
General Books (ENGLISH) Floor 6: General Shelves (THAI): H, J HF 5415.13 K918M 2010 (Browse shelf(Opens below)) Available F061596
General Book General Book SPU Library, Bangkok (Main Campus)
General Books (ENGLISH) Floor 6: General Shelves (ENGLISH): H, J HF 1416 K918M 2010 (Browse shelf(Opens below)) Available PF001780
E-Book E-Book SPU Library, Chonburi campus
Electronic Resources On Display HF 5415.13 K74M 2010 (Browse shelf(Opens below)) Available 3000000000623
General Book General Book SPU Library, Chonburi campus
General Books (THAI) Floor 4: General Shelves (THAI) HF 5415.13 K918M 2010 (Browse shelf(Opens below)) Available B007754
Total holds: 0

Evolution of multicultural marketing

Marketing opportunity in a globalized world

Marketing opportunity in a globalized world

Researching the multicultural market

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